2 Reasons Why Prospects Don’t Watch Your Videos
Ever been frustrated because your prospects never watches your recruiting video that you send out?
You work hard and send the video link to everyone you talk to but no one watches it.
Or if they watch it, they barely remember it!
There are 2 reasons why your prospect is not watching the video.
1) You don’t edify and promote the video properly
2) There are too many distractions out there
For example, other online videos, Facebook newsfeed, Youtube videos, etc., and your prospect forgets about your video.
Here is a 17 minute training that will go into detail of how you can get your prospect to watch your videos so that you get more enrollments.
Sell the Tool and Not the Business
Remember to “Sell the Trailer and Not the Movie.”
Avoid talking about your company or products.
Your goal during the initial approach and invite is to get them to watch your recruiting video.
Here is a summary of the 7 steps
1) Be Excited
If you’re not excited about the video, why would your prospect want to watch it
2) Send the video only when you can watch it together with them
This guarantees they will watch it.
You may end up sending less videos but MORE people will watch it and you will sign up more reps.
So instead of sending to 30 people and no one really pays attention to it, you may send to only 5 but all 5 will watch it and 3 will sign up.
3) How many people have watched it (for i.e. number of Youtube views)
Let your prospect know how many thousands of times the video has been viewed.
4) What’s the vision or trend behind the video
Your company is part of a big global trend and has a vision.
If you’re in the health industry, does the video talk about how the health industry will change?
If you’re in technology, how will that change the way people work?
If you’re in travel, how will the travel industry change?
Let your prospect know that the video is going to talk about how our lives will change because of this upcoming trend. You are selling them the vision.
5) How has the video helped you?
You’ve already been impacted by your network marketing business.
Briefly let your prospect know how the video has helped you financially, with the products or made you become a better person.
6) How has the video helped others?
Share how the video has helped changed someone’s life.
You can share a brief testimonial of someone you know or story of a top leader.
Make sure you keep it like 1 – 2 sentences.
7) How long the video is
People are super “busy” nowadays and afraid to waste their time. Make sure you let them know the video is short and only will take a few minutes of their time.
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Simon Chan
